Tomorrow is Chad Elkins’ birthday! If you know Chad then you know that he loves augmented reality.
To celebrate Chad, Katie created an augmented reality experience using Layar Creator.
The Layar Creator is a self-service web application for activating print pages with digital AR content. Now anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform - all in a matter of seconds. No fancy code work needed, no developers. Absolutely anybody can do it.
To view #ChadisRadBday augmented reality experience:
- Download the Layar app on your smartphone.
- Open the attached JPEG (it can be printed or viewed onscreen).
- Open Layar on your phone and follow the instructions.
We also created a page to highlight Instagram photos tagged with #ChadisRadBday. Help us wish Chad a very happy birthday by taking a photo that reminds you of him and posting it to Instagram with the hashtag #ChadisRadBday.
Happy Birthday to the Digital Innovation Group’s king of AR, 4sqATL, second screen expert and fan of all things Spiderman and StarWars! We are glad to have you at Engauge.
Our team loves learning about innovative projects that are changing the world. We also enjoy sharing our research. This screenshot highlights @EngaugeDIG’s tweet about one of GE’s Focus Forward films. The film highlights the invention of an invisible bike helmet!
Focus Forward is an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention, directed by the world’s most celebrated documentary filmmakers.
Angie does the honors of labeling our little robot, Charlie.
Innovation & Changing Behaviors
Two months ago the Digital Innovation Group contributed to Engauge’s blog with a post about how technology changes participants’ expectations and behaviors. In the post, Katie highlighted one of the group’s experiences with changes in expectations and behaviors caused by interacting with the new light field camera technology, Lytro.
This week Fast Company posted an article explaining how innovation is about changing behavior.
A great quote from the article:
This changes the idea of open innovation to mean more than going outside the company to find new ideas from experts; it means developing a collaborative innovation model that intimately binds the market to the process of innovation, in lockstep. That does not suggest that companies are held hostage by their customers, who only know to ask for incremental innovation in what they have already experienced.
Instead, it means that companies need to push the envelope of innovation based on observations of what a market’s behaviors are and then work closely with the market to identify how innovations can add value in unexpected ways.
The Digital Innovation Group continuously works to drive Engauge’s ever-evolving collaborative innovation model for our clients and our lives in all aspects.
Flying? Check Out Plane Finder.
Plane Finder is an interesting travel resource. Through this online platform, users can see the real-time location, airline, and route of thousands of planes that are in the air.
Richard Catching Fish (Taken with Cinemagram)
Richard & Swish Fish (Taken with Cinemagram)
