The world of retail is continuously leveraging analytics to drive innovation.
Check out this video on Immersive Labs’ new analytics tool, CARA.
CARA is a powerful computer vision platform that enables you to gather analytics data from the real world, deliver targeted content to your audience, analyze the effectiveness of media and create amazing interactive experiences. Imagine being able to detect faces and crowds and then change the content in front of them to instantly match their preferences. Or being able to understand what’s popular with people from a quick glance or interested pause. Installation takes just minutes and everyone’s personal identity is safe and anonymous since CARA doesn’t collect any personally identifiable information.
I requested an invite yesterday and look forward to experiencing this powerful tool.